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Bc. Hien Dang Thi Thu

Bachelor's thesis

Establishing a start-up - Dang's Pyjamas

Establishing a start-up - Dang's Pyjamas
Abstract:
The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes …more
Abstract:
The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes …more
 

Keywords

Start-up business model survey Porter's five forces.
 
Language used: English
Date on which the thesis was submitted / produced: 7. 5. 2014
Identifier: https://is.vsfs.cz/th/clfjd/

Thesis defence

  • Date of defence: 17. 6. 2014
  • Supervisor: PhDr. Zbyněk Pejšek
  • Reader: Ing. Pavel Babka, MBA

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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