Ing. Katsiaryna Asipenka

Master's thesis

New types of media and its influence on corporate communication

New types of media and its influence on corporate communication
Abstract:
Nowadays social media is a subject of great interest for various disciplines, including marketing and communication studies. While most authors examine the benefits of new platforms for businesses, this diploma thesis intends to show the challenges that new technologies pose to organizations. The main goal is to prove that social media can create a real threat to corporate reputation and requires a …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015

Thesis defence

  • Date of defence: 17. 6. 2015
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Karel Eliáš, CSc.

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication