The Impact of SEO on business results

Jovana Marceta

Master's thesis

Abstract:

This diploma thesis deals with Search Engine Optimization, or shortly SEO, which is very important nowadays for online success for all types of businesses. Therefore, this thesis goes through a literature review about SEO methods and tools, On-Page Optimization, Off-Page Optimization, SEO metrics, and strategies. The practical part applies methods from the theoretic part to perform a website optimization for an online job board platform. It starts with an analysis of the current state of SEO using exploratory data analysis. The practical part shows the explicit use of the theoretical knowledge from this thesis to perform a website optimization with the main focus on critical points found during the current state analyses, then evaluation of the results after six months of monitoring. In the end, the conclusions of this work are formulated based on the analysis of the optimization results.

Keywords

online, seo, website, organic search, URL, content, google trends

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 28. 11. 2019

Obhajoba závěrečné práce

• Vedúci: Ing. Pavel Šimek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / odbor:
Systems Engineering and Informatics / Informatics