Jovana Marceta
Master's thesis
The Impact of SEO on business results
Abstract:
This diploma thesis deals with Search Engine Optimization, or shortly SEO, which is very important nowadays for online success for all types of businesses. Therefore, this thesis goes through a literature review about SEO methods and tools, On-Page Optimization, Off-Page Optimization, SEO metrics, and strategies. The practical part applies methods from the theoretic part to perform a website optimization …more
Language used: English
Date on which the thesis was submitted / produced: 28. 11. 2019
Thesis defence
- Supervisor: Ing. Pavel Šimek, Ph.D.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Systems Engineering and Informatics / Informatics
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