Bc. Tomáš Komenda
Bachelor's thesis
Moderní formy marketingové komunikace
Modern forms of marketing communication
Abstract:
Bakalářská práce se zabývá problematikou nových forem marketingové komunikace. Teoretická část vychází z odborné literatury související s touto problematikou. V ní jsou popsány oblasti, jako je marketing, marketingový mix, komunikační mix a nové formy marketingové komunikace. U těchto nových forem jsou popsány také jejich výhody a nevýhody. V praktické části je úvodní část věnována základnímu popisu …moreAbstract:
This bachelor thesis deals with the issues of marketing communication forms. The theoretical part is based on the science literature regarding this topic. This part describes subjects such as marketing, marketing or communication mix and also new forms of marketing communication. These forms were evaluated in order to identify their advantages and disadvantages. The introduction of the practical part …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier:
https://is.vsfs.cz/th/ph3x8/
Thesis defence
- Date of defence: 7. 6. 2017
- Supervisor: Ing. Veronika Machowská, MBA
- Reader: Ing. Miloslav Vaňák
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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