Digitalization as an Enabler of New Business Models

Götz Ulrich

absolventská práce studenta CŽV

Anotace:

Digitalization influences most areas of business and business models, transforming them into digital business. It is of interest to understand the mechanisms and success factors of this transition. To set the scope, a literature review of the terms Digitalization and Business Models is performed. Using selected theoretical models, three case studies are performed, reflecting the influence of Digitalization to Business models. Putting the theoretical base into context with the results of the case studies, four scenarios derived. For these scenarios generic approaches are being developed, which have practical use for any business owner or business model developer to identify influences of Digitalization to their specific business, or to focus on success factors of business value creation.

Abstract:

Digitalization influences most areas of business and business models, transforming them into digital business. It is of interest to understand the mechanisms and success factors of this transition. To set the scope, a literature review of the terms Digitalization and Business Models is performed. Using selected theoretical models, three case studies are performed, reflecting the influence of Digitalization to Business models. Putting the theoretical base into context with the results of the case studies, four scenarios derived. For these scenarios generic approaches are being developed, which have practical use for any business owner or business model developer to identify influences of Digitalization to their specific business, or to focus on success factors of business value creation.

Klíčová slova

Digitalization, Business Models, Data, Value creation

Keywords

Digitalization, Data, Value creation, Business Models

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Pavel Wicher, Ph.D.

ŠKODA AUTO a.s.

ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

celoživotní / obor:
Master of Business Administration / Global Management in Automotive Industry