Götz Ulrich

absolventská práce studenta CŽV

Digitalization as an Enabler of New Business Models

Digitalization as an Enabler of New Business Models
Abstract:
Digitalization influences most areas of business and business models, transforming them into digital business. It is of interest to understand the mechanisms and success factors of this transition. To set the scope, a literature review of the terms Digitalization and Business Models is performed. Using selected theoretical models, three case studies are performed, reflecting the influence of Digitalization …more
Abstract:
Digitalization influences most areas of business and business models, transforming them into digital business. It is of interest to understand the mechanisms and success factors of this transition. To set the scope, a literature review of the terms Digitalization and Business Models is performed. Using selected theoretical models, three case studies are performed, reflecting the influence of Digitalization …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2020

Thesis defence

  • Supervisor: Ing. Pavel Wicher, Ph.D.

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ŠKODA AUTO a.s.

ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

celoživotní / field:
Master of Business Administration / Global Management in Automotive Industry