On-trade a off-trade prodeje v pivovarském průmyslu – Kateřina Rýglová
Kateřina Rýglová
Master's thesis
On-trade a off-trade prodeje v pivovarském průmyslu
On-trade and Off-trade Selling in Brewing Industry
Abstract:
Diplomová práce se zabývá hodnocením prodeje piva, analýzou pivovarského odvětví a strukturou trhu s pivem na území České republiky a Evropy. V rešeršní části jsou vysvětleny a popsány základní charakteristiky pivovarského odvětví a základní aspekty pro cenotvorbu a podporu prodeje. Pro práci samotnou jsou nejdůležitější části o postavení piva na českém a světovém trhu. Na českém trhu můžeme postavení …moreAbstract:
The diploma thesis deals with selling of beer, analysis the beer sector and beer market in Czech Republic and Europe. Main characteristics of beer industry and basic aspects of pricing and sales support are in literature overview. Thesis abuts on history of selling beer, taxation of beer with excise duty or value-added tax. Farther it explains trademarks, for example Klasa, geographical signification …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 3. 2017
Thesis defence
- Supervisor: Ing. Tomáš Maier, Ph.D.
Citation record
ISO 690-compliant citation record:
RÝGLOVÁ, Kateřina. \textit{On-trade a off-trade prodeje v pivovarském průmyslu}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/bx5ova/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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