The impact of U.S. and China Trade War on American e-commerce business: the case of Amazon

Viyaleta Patapenka

Bakalářská práce

Anotace:

In the modern world, to run a business, an inquiry of possible external factors of influence is required. The awareness of the recent changes that have happened in international trade and its outcome on the business environment helps business advancements. In order to provide strategies, that help the business to eliminate the negative impact of trade protectionist policies and maximize profit, the thesis's principal objective is to analyze the impact of the trade war between the U.S. and China on the American e-commerce business in the period of 2018-2019, by taking the example of Amazon company's online retail sector in the U.S..

Abstract:

In the modern world, to run a business, an inquiry of possible external factors of influence is required. The awareness of the recent changes that have happened in international trade and its outcome on the business environment helps business advancements. In order to provide strategies, that help the business to eliminate the negative impact of trade protectionist policies and maximize profit, the thesis's principal objective is to analyze the impact of the trade war between the U.S. and China on the American e-commerce business in the period of 2018-2019, by taking the example of Amazon company's online retail sector in the U.S..

Klíčová slova

e-commerce business, the trade war, Amazon

Keywords

the trade war, amazon, e-commerce business

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 24. 2. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 1. 2021
• Vedoucí: Andrea Escobar Rios
• Oponent: Květa Olšanová

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Mezinárodní ekonomické vztahy / International Business