Bc. Diana Yermukhanova

Bachelor's thesis

Business Cycle Theory and Marketing

Business Cycle Theory and Marketing
Abstract:
The research provides the model for estimation Subaru Motor Russia dealer’s marketing efficiency, taking into account the stage of the Business cycle. According to the analysis, in the framework of the proposed model, Subaru should develop a rule that less efficient dealers receive a detailed efficiency plan based on the analysis of the reasons for poor performance at the certain stage of the Business …more
Abstract:
The research provides the model for estimation Subaru Motor Russia dealer’s marketing efficiency, taking into account the stage of the Business cycle. According to the analysis, in the framework of the proposed model, Subaru should develop a rule that less efficient dealers receive a detailed efficiency plan based on the analysis of the reasons for poor performance at the certain stage of the Business …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2020

Thesis defence

  • Date of defence: 19. 6. 2020
  • Supervisor: doc. Giuseppe Maiello, Ph.D.
  • Reader: MSc Mirela Moldoveanu

Citation record

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication