Ing. Elina Soitu

Master's thesis

Online Marketing as a Part of Marketing Communication of a Small Business

Online Marketing as a Part of Marketing Communication of a Small Business
Abstract:
The main aim of this Diploma Thesis is to understand what are the most efficient ways to use online marketing as a part of the marketing communication, and how online marketing communication tools can benefit small businesses in order to gain more engagement and visibility among customers online. The results will be gained by conducting a survey and analysing the online marketing activities of a small …more
Abstract:
The main aim of this Diploma Thesis is to understand what are the most efficient ways to use online marketing as a part of the marketing communication, and how online marketing communication tools can benefit small businesses in order to gain more engagement and visibility among customers online. The results will be gained by conducting a survey and analysing the online marketing activities of a small …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017

Thesis defence

  • Date of defence: 9. 6. 2017
  • Supervisor: Ing. Petra Jílková, Ph.D.
  • Reader: Ing. Jiří Šnajdar

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní