Application of behavioral economics principles for marketing purposes in international companies – Sezen Kutluay
Sezen Kutluay
Master's thesis
Application of behavioral economics principles for marketing purposes in international companies
Application of Behavioral Economics Principles for Marketing Purposes in International Companies
Abstract:
Although behavioural economics principles have been applied for marketing purposes over the years, a more methodical approach to use them can reveal tremendous benefits. The master’s thesis is conducted with the aim to analyze the application of behavioural economics principles for marketing purposes in international companies and provide suggestions on how behavioral economics principles can be applied …moreAbstract:
Although behavioural economics principles have been applied for marketing purposes over the years, a more methodical approach to use them can reveal tremendous benefits. The master’s thesis is conducted with the aim to analyze the application of behavioural economics principles for marketing purposes in international companies and provide suggestions on how behavioral economics principles can be applied …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2023
Identifier:
https://vskp.vse.cz/eid/90293
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: Martin Machek
- Reader: Daniela Kolouchová
Citation record
ISO 690-compliant citation record:
KUTLUAY, Sezen. \textit{Application of behavioral economics principles for marketing purposes in international companies}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/c26q4v/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90293
Vysoká škola ekonomická v Praze
Master programme:
Management
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