Application of behavioral economics principles for marketing purposes in international companies – Sezen Kutluay
Sezen Kutluay
Diplomová práce
Application of behavioral economics principles for marketing purposes in international companies
Application of Behavioral Economics Principles for Marketing Purposes in International Companies
Anotace:
Although behavioural economics principles have been applied for marketing purposes over the years, a more methodical approach to use them can reveal tremendous benefits. The master’s thesis is conducted with the aim to analyze the application of behavioural economics principles for marketing purposes in international companies and provide suggestions on how behavioral economics principles can be applied …víceAbstract:
Although behavioural economics principles have been applied for marketing purposes over the years, a more methodical approach to use them can reveal tremendous benefits. The master’s thesis is conducted with the aim to analyze the application of behavioural economics principles for marketing purposes in international companies and provide suggestions on how behavioral economics principles can be applied …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 15. 5. 2023
Identifikátor:
https://vskp.vse.cz/eid/90293
Obhajoba závěrečné práce
- Obhajoba proběhla 7. 6. 2023
- Vedoucí: Martin Machek
- Oponent: Daniela Kolouchová
Citační záznam
Plný text práce
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Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90293
Vysoká škola ekonomická v Praze
Magisterský studijní program:
Management
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