Možnosti zpracování dat v neuromarketingu – Bc. Veronika Chvojková
Bc. Veronika Chvojková
Master's thesis
Možnosti zpracování dat v neuromarketingu
Possibilities of Neuromarketing Data Processing
Abstract:
Ve své diplomové práci se zabývám relativně nově vzniklou disciplínou, neuromarketingem. Tento vědní obor se zabývá funkcemi mozku při nákupním rozhodování spotřebitele, zkoumá jeho procesy a blíže specifikuje lidské jednání a faktory, které ho ovlivňují. Teoretická část začíná definováním samotného pojmu neuromarketing, jeho historií a vznikem. Pokračuje charakteristikou metod a biomedicínské techniky …moreAbstract:
Diploma thesis deals with relatively newly formed subject area, neuromarketing. This field of study deals with the functions of the brain in purchasing decision-making of consumers analyses its processes and specifies in detail the human behaviour and factors by which it is influenced. The theoretical part of the thesis initially gives a definition of the term neuromarketing, describes its history …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2016
Identifier:
https://is.vsfs.cz/th/yiynq/
Thesis defence
- Date of defence: 2. 6. 2016
- Supervisor: Ing. Pavel Rosenlacher
- Reader: Ing. Vilém Kunz, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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