Market Entry Strategy for Huawei into the Central European Market – Mengze Shao
Mengze Shao
Master's thesis
Market Entry Strategy for Huawei into the Central European Market
Market Entry Strategy for Huawei into the Central European Market
Abstract:
The main objective of the thesis is to provide insights of entering the central European market for Chinese companies especially technology related. The globalization process of Huawei, a leading telecommunications equipment maker in China, is examined and discussed in this case study. Our research intends to investigate the unique characteristics of Huawei entry mode to Central Europe market through …moreAbstract:
The main objective of the thesis is to provide insights of entering the central European market for Chinese companies especially technology related. The globalization process of Huawei, a leading telecommunications equipment maker in China, is examined and discussed in this case study. Our research intends to investigate the unique characteristics of Huawei entry mode to Central Europe market through …more
Language used: English
Date on which the thesis was submitted / produced: 24. 6. 2022
Identifier:
https://vskp.vse.cz/eid/87588
Thesis defence
- Date of defence: 14. 9. 2022
- Supervisor: Jaroslav Halík
- Reader: Milan Postler
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/87588
Vysoká škola ekonomická v Praze
Master programme:
International Business - Central European Business Realities