Market Entry Strategy for Huawei into the Central European Market

Mengze Shao

Master's thesis

Abstract:

The main objective of the thesis is to provide insights of entering the central European market for Chinese companies especially technology related. The globalization process of Huawei, a leading telecommunications equipment maker in China, is examined and discussed in this case study. Our research intends to investigate the unique characteristics of Huawei entry mode to Central Europe market through a various analysis methods and evaluation tool. Several foreign market entry modes were addressed in this paper. The case study discusses and illustrates why and how to take into account. The first chapter is the lay the foundation of theories that applied throughout the thesis, then the second chapter will be illustrating the Huawei’s company introduction and general portfolio. Then comes the essential part of analysis of the CE market, and analysis of the Huawei Entry mode to CE market. What is more, there will be insightful information extracted from the challenges occurred during the entry to CE market, and provide Chinese companies with valuable advise for choosing the appropriate mode.

Abstract:

The main objective of the thesis is to provide insights of entering the central European market for Chinese companies especially technology related. The globalization process of Huawei, a leading telecommunications equipment maker in China, is examined and discussed in this case study. Our research intends to investigate the unique characteristics of Huawei entry mode to Central Europe market through a various analysis methods and evaluation tool. Several foreign market entry modes were addressed in this paper. The case study discusses and illustrates why and how to take into account. The first chapter is the lay the foundation of theories that applied throughout the thesis, then the second chapter will be illustrating the Huawei’s company introduction and general portfolio. Then comes the essential part of analysis of the CE market, and analysis of the Huawei Entry mode to CE market. What is more, there will be insightful information extracted from the challenges occurred during the entry to CE market, and provide Chinese companies with valuable advise for choosing the appropriate mode.

Keywords

Globalization, Market entry mode, Chinese companies

Keywords

Globalization, Market entry mode, Chinese companies

Language used: English

Date on which the thesis was submitted / produced: 24. 6. 2022

Thesis defence

• Date of defence: 14. 9. 2022
• Supervisor: Jaroslav Halík
• Reader: Milan Postler

Vysoká škola ekonomická v Praze

Master programme:
International Business - Central European Business Realities