ZYKOVÁ, Lucie. \textit{Zhodnocení nástrojů marketingové komunikace}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2014. Available from: https://theses.cz/id/chgk6s/.
ZYKOVÁ, Lucie. <i>Zhodnocení nástrojů marketingové komunikace</i>. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2014. Available from: https://theses.cz/id/chgk6s/.
ZYKOVÁ, Lucie. Zhodnocení nástrojů marketingové komunikace. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2014. Available from: https://theses.cz/id/chgk6s/.
@MastersThesis{Zykova2014thesis,
AUTHOR = "Zyková, Lucie",
TITLE = "Zhodnocení nástrojů marketingové komunikace [online]",
YEAR = "2014 [cit. 2024-11-13]",
TYPE = "Master's thesis",
SCHOOL = "Czech University of Life Sciences Prague, Faculty of Economics and ManagementPraha",
NOTE = "SUPERVISOR: Ing. Václav Švec, Ph.D.",
URL = "https://theses.cz/id/chgk6s/",
}
@MastersThesis{Zykova2014thesis,
AUTHOR = {Zyková, Lucie},
TITLE = {Zhodnocení nástrojů marketingové komunikace},
YEAR = {2014},
TYPE = {Master's thesis},
INSTITUTION = {Czech University of Life Sciences Prague, Faculty of Economics and Management},
LOCATION = {Praha},
SUPERVISOR = {Ing. Václav Švec, Ph.D.},
URL = {https://theses.cz/id/chgk6s/},
URL_DATE = {2024-11-13},
}
{{Citace kvalifikační práce
| příjmení = Zyková
| jméno = Lucie
| instituce = Czech University of Life Sciences Prague, Faculty of Economics and Management
| titul = Zhodnocení nástrojů marketingové komunikace
| url = https://theses.cz/id/chgk6s/
| typ práce = Master's thesis
| vedoucí = Ing. Václav Švec, Ph.D.
| rok = 2014
| počet stran =
| strany =
| citace = 2024-11-13
| poznámka =
| jazyk =
}}