Analysis of e-market in the Czech Republic

Robert Obeidat

Bachelor's thesis

Abstract:

The bachelor thesis is aimed to analysis of the e-market in the Czech Republic. The thesis is also aimed to explanation of e-business and other related concepts interconnected with it and analysis of customer preferences through online questionnaire that is used as a basis for a prognosis focused on future trends on the e-market in the Czech Republic. Next, the thesis focuses on situation on the Czech e-market and analysing two leaders within the Czech Republic. The bachelor thesis is divided into two major parts, theoretical and practical ones.The theoretical part is aimed to the explanation and definition of internet, development of e-business and other related concepts. Furthermore, the two leaders of the Czech e-market according to highest annual turnovers are analysed. The practical part is aimed to analysis of customer requirements and preferences of e-shops. The data needed for the analysis are collected through online questionnaire. Based on the analysis was created a prognosis about future situation on the e-market in the Czech Republic.

Keywords

e-business, e-commerce, e-market, e-shop, Internet, Alza, Czech Computer, Heureka.cz

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2016

Obhajoba závěrečné práce

• Vedúci: doc. Ing. Mansoor Maitah, Ph.D. Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Systems Engineering and Informatics / Informatics