Kampaně politických stran ve volbách do PS 2021 – Adéla Pražáková
Adéla Pražáková
Bachelor's thesis
Kampaně politických stran ve volbách do PS 2021
Campaigns of political parties in Chamber of Deputies election 2021
Abstract:
Bakalářská práce „Kampaně politických stran ve volbách do PS 2021“ se zabývá volebním systémem, marketingovou komunikací a public relations. V rámci této práce je zkoumán program kandidujících stran a jejich předvolební kampaně. Zmíněny jsou nejen komunikační strategie, ale také jak jednotlivé strany budují vztahy se společností. Práce hodnotí úspěšnost kampaní a vnímání kandidujících stran společností …moreAbstract:
The bachelor thesis „Campaigns of political parties in Chamber of Deputies election 2021“ deals with the electoral system, marketing communication and public relations. Within this thesis the programme of the parties running for election and their election campaigns are examined. It mentions not only the communication strategies but also how the parties build relations with society. The thesis evaluates …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2024
Thesis defence
- Supervisor: Ing. Lucie Pražáková
- Reader: František Zjevík, Ing.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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