Market Analysis for a Corporate Travel Management Company – Irina Denisova
Irina Denisova
Bachelor's thesis
Market Analysis for a Corporate Travel Management Company
Abstract:
This bachelor's thesis examines the topic of commercial tourism as a business plan. The theoretical part of the thesis provides a review of the definition and structure of a business plan, as well as a typology of commercial tourism, role and functions of the corporate travel management (CTM), alignment of information technology (IT) and CTM, importance of sustainability, and the impact of the COVID …more
Language used: English
Date on which the thesis was submitted / produced: 3. 12. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: Jared Daniel Jacques
- Reader: John McKeown
Citation record
ISO 690-compliant citation record:
DENISOVA, Irina. \textit{Market Analysis for a Corporate Travel Management Company}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/cm7uce/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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Mach, J.
3/12/2023
Mach, J.
3/12/2023