Market Analysis for a Corporate Travel Management Company

Irina Denisova

Bakalářská práce

Abstract:

This bachelor's thesis examines the topic of commercial tourism as a business plan. The theoretical part of the thesis provides a review of the definition and structure of a business plan, as well as a typology of commercial tourism, role and functions of the corporate travel management (CTM), alignment of information technology (IT) and CTM, importance of sustainability, and the impact of the COVID-19 pandemic on the travel industry. The practical part of the thesis conducts industry, market and competitive analysis, including PEST, SWOT, Porter's Five Forces, marketing mix analysis, target market and segmentation. The purpose of this bachelor's thesis is to provide a research-based guidance for a business plan in the online corporate travel management sector for start-ups that will operate in Europe and the Russian Federation with a focus on sustainability.

Keywords

business plan, travel industry, tourism, entrepreneur, success

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 12. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 6. 2. 2024
• Vedoucí: Jared Daniel Jacques
• Oponent: John McKeown

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration