Marketing strategy of an international law company – Petra Cabadajová
Petra Cabadajová
Master's thesis
Marketing strategy of an international law company
Abstract:
The diploma thesis is describing an international law company selected by the Author from marketing perspective and its comparison with theoretical concepts. The literature review is applied to the marketing strategy of the selected law company and their marketing activities. The strategy is than critically evaluated and further analysed by a regression analysis. The regression analysis consists of …more
Language used: English
Date on which the thesis was submitted / produced: 30. 3. 2016
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
CABADAJOVÁ, Petra. \textit{Marketing strategy of an international law company}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/cm9942/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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