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Bc. Júlia Štefková

Bachelor's thesis

Motivácia k vegánstvu: Aké persuazívne prostriedky sú efektívne v prípade prechodu na vegánsky životný štýl?

Motivation for veganism: What persuasive methods are effective when transitioning to a vegan lifestyle?
Abstract:
This thesis deals with the issue of motivation for transitioning to a vegan lifestyle and of various factors that have influenced this decision. It also specifically focuses on the potential impact of nonprofit organizations promoting veganism in the Czech Republic, as well as the effectiveness of the various methods and tactics used by these organizations in their activities. The bachelor thesis is …more
Abstract:
Bakalárska práca sa venuje problematike motivácie ľudí k prechodu na vegánsky životný štýl a rôznym faktorom, ktoré toto rozhodnutie ovplyvnili. Špecificky sa ďalej zameriava na potenciálny vplyv neziskových organizácií propagujúcich vegánstvo v Českej republike a tiež mieru efektivity rôznych prostriedkov a taktík, ktoré tieto organizácie vo svojej činnosti využívajú. Bakalárska práca má teoreticko …more
 

Keywords

vegánstvo motivácia persuázia neziskové organizácie ELM veganism motivation persuasion nonprofit organizations
 
Language used: Slovak
Date on which the thesis was submitted / produced: 11. 5. 2017
Identifier: https://is.muni.cz/th/u9r9d/

Thesis defence

  • Date of defence: 9. 6. 2017
  • Supervisor: Mgr. et Mgr. Iveta Šedová, DiS.
  • Reader: PhDr. Tereza Vandrovcová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studií
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Masaryk University

Faculty of Social Studies

Bachelor programme / field:
Environmental Humanities / Environmental Studies

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