Designing solutions to solve Bootstrap entrepreneurship problems. A case study of Tropikana – Daniel Felipe Loaiza Perez
Daniel Felipe Loaiza Perez
Master's thesis
Designing solutions to solve Bootstrap entrepreneurship problems. A case study of Tropikana
The Use of Design Thinking and Lean Start-Up Methodologies to Market-Test a Bootstrap Business Idea
Abstract:
In this thesis, I focus on the use of design thinking and lean tools to solve my needs as a bootstrapped entrepreneur going through an ideation phase. My starting point is an idea for a clothing brand and the millennial demographic. In the thesis, I present secondary research to explain the limitations of a bootstrapped entrepreneur and present the theories of Design Thinking and Lean Start-up, its …moreAbstract:
In this thesis, I focus on the use of design thinking and lean tools to solve my needs as a bootstrapped entrepreneur going through an ideation phase. My starting point is an idea for a clothing brand and the millennial demographic. In the thesis, I present secondary research to explain the limitations of a bootstrapped entrepreneur and present the theories of Design Thinking and Lean Start-up, its …more
Language used: English
Date on which the thesis was submitted / produced: 13. 12. 2017
Identifier:
http://www.vse.cz/vskp/eid/77226
Thesis defence
- Date of defence: 11. 6. 2019
- Supervisor: Tomáš Ryška
- Reader: Jan Říha
Citation record
ISO 690-compliant citation record:
LOAIZA PEREZ, Daniel Felipe. \textit{Designing solutions to solve Bootstrap entrepreneurship problems. A~case study of Tropikana}. Online. Master's thesis. Praha: University of Economics, Prague. 2017. Available from: https://theses.cz/id/cp7lwh/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/77226
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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