Estrategias publicitarias en revistas para mujeres – Bc. Lujza Kotrhová
Bc. Lujza Kotrhová
Bachelor's thesis
Estrategias publicitarias en revistas para mujeres
Advertising strategies in women's magazines
Abstract:
The introductory part of the thesis focuses on the basic theory of advertising, with an em-phasis on persuasive strategies that can be found in cosmetic advertisements for women. The practical part analyzes the language tools and techniques used in selected texts of Spanish cosmetic advertisements, and not only in traditional advertising, but also in articles that promote cosmetic products in a non …moreAbstract:
Úvodná časť práce sa zaoberá základnou teóriou reklamy, pričom sa kladie dôraz na presvedčovacie techniky vyskytujúce sa v kozmetických reklamách pre ženy. V praktickej časti sa vo vybraných textoch španielskych kozmetických reklám analyzujú použité jazykové prostriedky a stratégie, a to nielen v tradičnej reklame, ale taktiež v článkoch, ktoré neštandardným spôsobom propagujú kozmetické produkty. …more
Language used: Spanish
Date on which the thesis was submitted / produced: 3. 7. 2023
Identifier:
https://is.muni.cz/th/qihtm/
Thesis defence
- Date of defence: 5. 9. 2023
- Supervisor: doc. Mgr. Petr Stehlík, Ph.D.
- Reader: Mgr. Milada Malá, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsBachelor programme / field:
Spanish Language and Literature / Spanish Language and Literature
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