Hotel Hospitality and Consumers Behaviour

Chanmonica Pheng

Bachelor's thesis

Abstract:

In Europe, The Czech Republic was ranked as the 8th safest country and the most peaceful country. After becoming a member of the European Union, The Czech Republic became the country which is a travel destination (more accessible travel) and trade are among the thing seen most positively due to the economic benefit of the EU’s membership. That is the reason to cause the Czech republic’s economy keeps growing. Services are one of the most factors for Czech’s economy. Almost 61% of the service sector was contributed in 2021. The increase in tourists year over year can lead to the number of accommodations in the Czech Republic as well. From the data, in 2021 the number of hotels and other accommodations increased to 10898 which means it increased by approximately 1.85% if compared to the previous year (2020). Even though the hotel is the most powerful in the Czech market, it has many obstacles for foreign investors to develop the hotel industry. They must understand and deeply study hotel consumption and consumer behaviour before entering the Czech market. Thus, it is the article comprehensively analyzes Czech’s hotel consumption and consumer behaviour.

Keywords

Hotel, Consumption, Consumer behaviour, Hospitality, Survey

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 5. 2023
• Vedúci: Ing. Lenka Rumánková, Ph.D.
• Oponent: Michal Čermák, Ing.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Economics and Management