Tatsiana Karotchanka

Master's thesis

Firemní filantropie. Aplikace Cause Related Marketing ve vybrané společnosti.

Business Filantropy. Cause Related Marketing
Abstract:
Práce je zaměřena na aplikace Cause Related Marketing v italské cestovní kanceláře.
Abstract:
Cause Related Marketing
 

Keywords

Marketing Cause Related Marketing Firemní filantropie

Keywords

Marketing Filantropy Cause Related marketing
 
Language used: Czech
Date on which the thesis was submitted / produced: 27. 11. 2008
Identifier: http://www.vse.cz/vskp/eid/13151

Thesis defence

  • Date of defence: 27. 5. 2009
  • Supervisor: Marcela Zamazalová
  • Reader: Jan Koudelka

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http://www.vse.cz/vskp/eid/13151

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / Podniková ekonomika a management

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