Business strategy for establishing and development of the new brand – Bc. Kateřina Janečková
Bc. Kateřina Janečková
Master's thesis
Business strategy for establishing and development of the new brand
Business strategy for establishing and development of the new brand
Abstract:
Tématem diplomové práce je vytvoření obchodní strategie pro nově vzniklou značku. Značka je pod-značkou české tradiční společnosti a velmi závisí na marketingu, proto byla zahrnuta rozsáhlá analýza marketingových aktivit. Výsledky marketingového výzkumu poskytují důležitá fakta, která jsou později zahrnuta do tvorby obchodní strategie. Ganttův diagram zobrazující jasnou cestu pro různá oddělení poskytuje …moreAbstract:
The topic of the thesis is a creation of a business strategy for a newly established brand. The brand is a sub-brand of a Czech traditional company and it depends highly on marketing, thus extensive analysis of marketing activities has been included. The results from the marketing research provide important facts which are later included in the creation of the business strategy. A Gantt chart depicting …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2023
Identifier:
https://is.vsfs.cz/th/givi1/
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: Ing. Přemysl Písař, Ph.D.
- Reader: Ing. Miroslav Pavlák, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Economics and Management
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