Vztah pobočky a centrály nadnárodní společnosti – Bc. Lucia Šebová
Bc. Lucia Šebová
Master's thesis
Vztah pobočky a centrály nadnárodní společnosti
Headquarter-subsidiary relationship in MNC
Abstract:
The presented thesis on the topic of “Headquarter-subsidiary relationship in MNC” deals with the strategic cooperation of a selected multinational company in the field of Employer Branding (EB). The latter focuses on building a competitive advantage through an attractive employer brand. The first part of the research is devoted to the analysis of the level of strategic cooperation in this area, the …moreAbstract:
Predložená diplomová práca na tému „Vztah pobočky a centrály nadnárodní společnosti“ sa zaoberá strategickou spoluprácou vybranej nadnárodnej spoločnosti v oblasti Employer Brandingu (EB). Ten sa sústreďuje na budovanie konkurenčnej výhody prostredníctvom atraktívnej značky zamestnávateľa. Výskum sa v prvej časti venuje analýze úrovne strategickej spolupráce v tejto oblasti, druhá časť sa zameriava …more
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 5. 2023
Identifier:
https://is.muni.cz/th/wb61q/
Thesis defence
- Date of defence: 21. 6. 2023
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Citation record
Full text of thesis
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Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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