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Bc. Magdaléna Guráňová

Bachelor's thesis

Crowdfunding ako novodobá forma fundraisingu projektov s kreatívnym obsahom

Crowdfunding as a modern method of fundraising of projects with a creative content
Abstract:
This bachelor's thesis focuses on crowdfunding as a modern form of fundraising for creative projects. The main purpose of the thesis is to use theoretical analyses of the most successful crowdfunding platforms to identify determinants that influence the success of creative projects that use these platforms to raise funds. The first part of the thesis introduces crowdfunding and presents its main advantages …more
Abstract:
Táto bakalárska práca sa zaoberá crowdfundingom ako novodobou formou fundraisingu projektov s kreatívnym obsahom. Jej hlavným cieľom je na základe teoretickej analýzy najúspešnejších crowdfundingových platforiem nájsť determinanty ovplyvňujúce úspešnosť resp. neúspešnosť projektov s kreatívnym obsahom, ktoré využívajú na získanie finančných prostriedkov tieto platformy. Prvá časť práce obsahuje zoznámenie …more
 

Keywords

fundraising crowdfunding Kickstarter logistická regresia logit model rozhodovacie stromy
 
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 12. 2017
Identifier: https://is.muni.cz/th/sm5wt/

Thesis defence

  • Date of defence: 17. 1. 2018
  • Supervisor: Ing. Dagmar Linnertová, Ph.D.
  • Reader: Ing. Pavel Chlup

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Finance and Accounting / Finance

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