Impact of digitalization on the Russian tourism Industry

Anastasiia Dogadina

Bachelor's thesis

Abstract:

The rise of digital technology in the travel industry is forcing companies in Russia to adapt to new realities. They are trying to gather information about their customers in order to improve their offerings, keep the up-to-date reservations software. However, many experts believe that this process is not yet fully carried out. The study also explores the various advantages and risks of implementing digitalization in the tourism industry. The concept of digitalization is also considered as an important factor in the creation of added value for enterprises. Many surveys reveal that despite the progress of digital technology in the travel industry, the average Russian tourist still prefers to buy tours from companies that offer specialized services. Therefore, the practical part of this paper was conducted to analyze the main challenges of tour operators and the digital measures they take to stay profitably competitive. The results of the study reveal various forms of digital transformation in the tourism industry on the example of tour operators of Russia. Subsequent conclusions and recommendations have been specified.

Keywords

tourism industry, digitalization, Russia, tour operators, obstacles, measures, interview

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 12. 3. 2022

Obhajoba závěrečné práce

• Vedúci: Ing. Miloš Ulman, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics Policy and Administration / Business Administration