Development Strategy of a Selected International Trade Intermediary

Mykola Kovalenko

Bakalářská práce

Development strategy of International Trade Intermediary

Anotace:

The given problem which is being observed in this bachelor thesis is a drafting of the development strategy for a specific enterprise on the basis of current trends in the market. The reader will find the detailed description of the tasks of indirect exporting, including its advantages and disadvantages in this study. The most important part of the work the author considers are the recommendations leading to the achievement of profit in the given area of a business. The mentioned opinions are based on scientific knowledge, recognized worldwide level experts, whereas the analysis is carried out from the official statistical sources and the scientific literature. The defined goals, which the author assigns, are the following:1. To formulate a workable development strategy for the company KONIK EXIM TRADING based on profit2. To propose solutions to the problems the enterprise was facing during a certain period of time.

Abstract:

The given problem which is being observed in this bachelor thesis is a drafting of the development strategy for a specific enterprise on the basis of current trends in the market. The reader will find the detailed description of the tasks of indirect exporting, including its advantages and disadvantages in this study. The most important part of the work the author considers are the recommendations leading to the achievement of profit in the given area of a business. The mentioned opinions are based on scientific knowledge, recognized worldwide level experts, whereas the analysis is carried out from the official statistical sources and the scientific literature. The defined goals, which the author assigns, are the following:1. To formulate a workable development strategy for the company KONIK EXIM TRADING based on profit2. To propose solutions to the problems the enterprise was facing during a certain period of time.

Klíčová slova

International trade, Intermediary, Trading company

Keywords

Intermediary, International Trade, Trading company

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 5. 2018
• Vedoucí: Vít Hinčica
• Oponent: Michal Mervart

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Mezinárodní ekonomické vztahy / Mezinárodní obchod