Business Model in a Start-Up Company

Bc. Eliška Moravcová

Bachelor's thesis

Anotácia:

Tato bakalaska prace se zabyva tematy z oblasti business modelu ve start-upovych spolecnostech. Definuje tyto spolecnosti a popisuje jejich specifika stejne jako vysvetluje dulezitost business modelu a prinasi nekolik drive uspesnych prikladu. Hledani vhodneho modelu je zde ukazano na pripadove studii, ve ktere jse vytvoren business model pro nove vznikajici spolecnost za pouziti competition benchmarking.

Abstract:

This bachelor thesis focuses on the topic of business models in start-up companies. It defines start-up company and describes its specifics, as well as it discusses the importance of business models and introduces multiple examples of previously successful ones. To demonstrate the search for a business model, a case study is included, that uses competition benchmarking to develop a business model for a new venture.

Keywords

Start-up, Business Model, Entrepreneurship

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 4. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 15. 6. 2018
• Vedúci: MSc Oldřich Dutý
• Oponent: Ing. Miroslav Pavlák, Ph.D.

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration