Companies presentation in modern media

Bc. Argen Alimbekov

Bakalářská práce

Anotace:

This is thesis is intended to present companies which are using Modern Media for performing and developing purposes. The thesis is going to describe how Modern Media tools are suggesting in maintaining customers. There would be mentioned Media’s history and how it developed in the age of digital technologies. Modern Media creates platform to exchange good and services. The purpose of the thesis is to show how Modern Media enables company presentation on the market.

Abstract:

This is thesis is intended to present companies which are using Modern Media for performing and developing purposes. The thesis is going to describe how Modern Media tools are suggesting in maintaining customers. There would be mentioned Media’s history and how it developed in the age of digital technologies. Modern Media creates platform to exchange good and services. The purpose of the thesis is to show how Modern Media enables company presentation on the market.

Keywords

Entrepreneurship, media, promotion, recognizable, attractive, brand, interaction, operation, development, improvement.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 21. 7. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 3. 11. 2016
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: PhDr. Karel Eliáš, CSc.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication