Back to search

Bc. Dario Vilmon

Master's thesis

Application of "nudging" in selected tourist destination

Application of "nudging" in selected tourist destination
Abstract:
Cieľom diplomovej práce “Application of nudging in selected tourism destination” je na základe analýzi problému sezónnosti navrhnúť vhodnú metódu vyriešenia tohto problému v regióne Banskej Štiavnice. Prvá časť práce obsahuje teoretické východiská zahrňujúce základnú terminológiu, kategrizáciu opatrení na základe metód a princípov a taktiež príblíženie správania a rozhodovania sa turistov. Druhá časť …more
Abstract:
The thesis "Application of nudging in selected tourism destination" aims to propose a suitable method of solving the problem of seasonality in the region of Banská Štiavnica. The first part of the thesis contains a theoretical background, including basic terminology, categorisation of measures based on methods and principles, and an approach to the behaviour and decision-making of tourists. The second …more
 

Keywords

Nudging správanie rozhodovanie sa destinácia sezónnosť behaviour decision making destination seasonality
 
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2024
Identifier: https://is.muni.cz/th/tekbu/

Thesis defence

  • Date of defence: 19. 6. 2024
  • Supervisor: Ing. Michal Struk, Ph.D.
  • Reader: Ing. Bc. Andrea Holešinská, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Regional Development / Tourism

Theses on a related topic

List of theses with an identical keyword.