Arun Chhokar
Master's thesis
Consumer Behavior - Online Shopping in India
Abstract:
The purpose of the diploma thesis is to study consumer decision-making and preferences, discover peculiarities of consumer behavior in online shopping, identify factors, which affect decision-making during online shopping and define key managerial implication concerning the development of effective marketing strategy that could facilitate consumer engagement and provide a competitive advantage for …more
Language used: English
Date on which the thesis was submitted / produced: 30. 3. 2021
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
CHHOKAR, Arun. \textit{Consumer Behavior - Online Shopping in India}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/ddxvho/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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