Business Development in a Digital World

Andrei Grinin

Bachelor's thesis

Abstract:

This thesis explores the impact of digital development on business and the key elements of digital strategy that can help companies succeed in the digital world. The research is divided into two parts: a literature review and a practical study that includes an interview with the Director of Ipsos and a case study of a restaurant located in Prague. The study examines how digital strategy has impacted these businesses and their success. The thesis concludes with key findings and recommendations for other companies looking to improve their digital strategy and thrive in the digital environment. This research provides valuable insights into the impact of digital development on business and the importance of digital strategy for companies to succeed in the digital world.

Keywords

Digitalization, Digitization, Digital transformation, Business strategy, Digital platform, Restaurant, Digital marketing

Language used: English

Date on which the thesis was submitted / produced: 19. 3. 2023

Thesis defence

• Date of defence: 15. 5. 2023
• Supervisor: Jared Daniel Jacques
• Reader: John McKeown

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration