Stylistic Analysis of Non-Commercial Advertisements Promoting Women Empowerment – Mgr. Zeinab Tafran
Mgr. Zeinab Tafran
Master's thesis
Stylistic Analysis of Non-Commercial Advertisements Promoting Women Empowerment
Stylistic Analysis of Non-Commercial Advertisements Promoting Women Empowerment
Abstract:
Cílem článku je prozkoumat roli nekomerčních reklam při posilování postavení žen prostřednictvím jejich stylistických rysů, jako je vizuální rétorika, slovní hříčky, sémiologie, metafory, záběry na dálku, slovní hříčky, emotivní nástroje, indexování pohlaví, stanovení identity a implikatury. Hlavním účelem reklamy je obvykle přesvědčit publikum, ale ne všechny reklamy propagují produkty ze ziskových …moreAbstract:
The paper aims to explore the role of non-commercial ads in empowering women through their stylistic features, such as visual rhetoric, puns, semiology, metaphors, distance shots, wordplay, emotive tools, gender indexing, establishing identity, and implicature. Typically, the main purpose of advertising is to persuade the audience, but not all adverts promote products for profitable reasons. The 21st …more
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2023
Identifier:
https://is.muni.cz/th/jyhsx/
Thesis defence
- Date of defence: 13. 6. 2023
- Supervisor: Mgr. Jana Pelclová, Ph.D.
- Reader: doc. PhDr. Naděžda Kudrnáčová, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
English Language and Literature / English Language and Literature
Theses on a related topic
-
Abortion Debate in the USA: Critical Discourse Analysis
Lujain Ayash -
Critical Discourse Analysis of the Abortion Debate in the USA
Vít Měřička -
On National TV? In Front of My Salad? or: A Multimodal Critical Discourse Analysis of Tucker Carlson's Takes on the January 6 U.S. Capitol Attack on Fox news
Petr Hans -
Unfolding an unexplored relationship: Gender inequality and export diversification -Case of Central American countries-
Alejandra CASTAŇEDA -
Is Pink the New White?: A Textual and Economic Analysis on Gender in White-Collar Crimes
David Arturo Guzmán Illescas -
The struggle for power - dynamics in the world hegemony of the United States and China
Jakub Culek