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Ing. Cyril Antony

Master's thesis

Evaluation of the Company's Competitiveness

Evaluation of the Company's Competitiveness
Abstract:
The diploma thesis valuates the Assessment of BATA INDIA LTD.Competitiveness. In a domestic market and analyses the factors affecting competitiveness, including determining a competitive advantage. The theoretical part explains general concept and characteristics associated with the analysis of the market position and the identification of competitiveness. Including the company’s plan, approach, past …more
Abstract:
The diploma thesis valuates the Assessment of BATA INDIA LTD.Competitiveness. In a domestic market and analyses the factors affecting competitiveness, including determining a competitive advantage. The theoretical part explains general concept and characteristics associated with the analysis of the market position and the identification of competitiveness. Including the company’s plan, approach, past …more
 

Keywords

competitiveness market position BCG matrix Financial analysis VRIO matrix SWOT analysis Assessment Bata Porters model environmental analysis Domestic market Competitive advantage Cost leadership Generic strategies Return on investment capital Return on the total asset Return on stockholders equity
 
Language used: English
Date on which the thesis was submitted / produced: 10. 1. 2022
Identifier: https://is.slu.cz/th/bpnbg/

Thesis defence

  • Date of defence: 15. 2. 2022
  • Supervisor: Ing. Pavel Adámek, Ph.D.
  • Reader: doc. RNDr. Ing. Roman Šperka, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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