Marketing communication of universities in Czech Republic for international students – Ing. Jino Raju Kollasserry
Ing. Jino Raju Kollasserry
Master's thesis
Marketing communication of universities in Czech Republic for international students
Marketing communication of universities in Czech Republic for international students
Abstract:
The thesis aims to propose methods to improve the social media marketing communication of School of Business Administration in Karvina (Silesian University) by examining its existing the existing social media communication. In the theoretical part, there will be precise definitions for the concepts of marketing communication, social media marketing, digital marketing, and also about the major social …more
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier:
https://is.slu.cz/th/e10wz/
Thesis defence
- Date of defence: 11. 6. 2024
- Supervisor: doc. Ing. Martin Klepek, Ph.D.
- Reader: Ing. Jana Šimáková, Ph.D.
Citation record
ISO 690-compliant citation record:
KOLLASSERRY, Jino Raju. \textit{Marketing communication of universities in Czech Republic for international students}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2024. Available from: https://theses.cz/id/dhxrz3/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
Theses on a related topic
-
An Analysis of Marketing Communication of Amnesty International
Leila Butskhrikidze -
International marketing communication
Dominika Kučerová -
Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Mariya Belozyorova -
How has digital marketing evolved during COVID-19 pandemic as a result of a sedentary consumer? With a focus on marketing communication strategy.
Fabiana Carrasco Cueto -
Designing a Brand Ambassador Strategy to Promote Czech Universities among International Students
Sandra Jankotová -
The Importance of Human Rights Education in Social Work Practice: A Study of Social Work Curricula in Universities of the Czech Republic
Mohammad Ali Akbar -
Determinants of Foreign Students' Success at the Czech Universities
Viet Anh Do -
Hotel and Gastronomy Digital Marketing and Social Media Strategies
Begaim Saidyldaeva