Ing. Jose Alberto Ramirez Neri
Master's thesis
Internet Marketing
Internet Marketing
Abstract:
This research aims to discover the role Instagram plays in helping international students choose where to study abroad and whether having a strong Instagram account may help students choose between different universities. Likewise it will analyze if Instagram is a good channel to communicate with international students. To accomplish this, the author will examine Gen Z's use of Instagram and compare …moreAbstract:
This research aims to discover the role Instagram plays in helping international students choose where to study abroad and whether having a strong Instagram account may help students choose between different universities. Likewise it will analyze if Instagram is a good channel to communicate with international students. To accomplish this, the author will examine Gen Z's use of Instagram and compare …more
Language used: English
Date on which the thesis was submitted / produced: 6. 1. 2023
Identifier:
https://is.muni.cz/th/kf1n1/
Thesis defence
- Date of defence: 2. 2. 2023
- Supervisor: Ing. Dušan Mladenović, Ph.D.
- Reader: Ing. Renata Čuhlová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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