Aktuální trendy v oblasti psychologie reklamy – Michaela Kadlecová
Michaela Kadlecová
Bachelor's thesis
Aktuální trendy v oblasti psychologie reklamy
Actual trends in psychology of advertising
Abstract:
Práce se zabývá aktuálními trendy v psychologii reklamy se zaměřením na product placement a podprahovou reklamu. Cílem práce je zjistit, jaký chovají občané Karlovarského kraje postoj k podprahové a product placement reklamě. Teoretická část rozebírá základní pojmy související s psychologií reklamy a následně i s problematikou product placement a podprahové reklamy. Praktická část zkoumá postoje respondentů …moreAbstract:
This bachelor thesis provides information about actual trends in psychology of advertisement coverage to product placement and subliminal advertisement. The main objective of this work is find out position of citizen of Karlovarsky kraj to subliminal advertisement and product placement. Theoretical thesis describes basic terms which relates with psychology of advertisement and problematic of product …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 3. 2015
Thesis defence
- Supervisor: Mgr. Ing. Pavel Michálek, Ph.D.
- Reader: Pavel Hurt, Ing.
Citation record
ISO 690-compliant citation record:
KADLECOVÁ, Michaela. \textit{Aktuální trendy v oblasti psychologie reklamy}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2015. Available from: https://theses.cz/id/dlfgr0/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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