Evaluating the Effectiveness of a Business's Digital Marketing

Havilah Juliet Guduri

Bakalářská práce

Abstract:

Ever since digital media entered the world of business it opened many ways for social media to be used as a powerful marketing tool. In this thesis, emphasis will be placed on digital marketing. This kind of marketing is different from traditional marketing, therefore different methods and measures of evaluation will be used. The main objective is to assess the relationship the company has with its customers, to analyze the business’s strengths and weaknesses. This is done to identify its main target audience, competitors, and challenges of said business. What measures can be taken in this vast marketing space to increase our success?

Keywords

Digital Marketing, Social Media Marketing, Customer Engagement

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 2. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 15. 5. 2023
• Vedoucí: Jared Daniel Jacques
• Oponent: John McKeown

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration