A Multimodal Discourse Analysis of the Metaphorical Meanings in Environmental Advertisements – Bc. Silvie Figurová
Bc. Silvie Figurová
Master's thesis
A Multimodal Discourse Analysis of the Metaphorical Meanings in Environmental Advertisements
A Multimodal Discourse Analysis of the Metaphorical Meanings in Environmental Advertisements
Abstract:
Cílem magisterské práce je analýza multimodálního diskurzu a multimodálních metafor obsažených v inzerátech zaměřených na otázky a záležitosti týkající se životního prostředí. Teoretická část představuje multimodální diskurz, definuje komponenty a prvky vizuální gramatiky, a vymezuje typy multimodálních metafor. V praktické části jsou všechny teoretické rámce přeneseny a aplikovány na konkrétní inzeráty …moreAbstract:
This master thesis aims to analyze multimodal discourse and multimodal metaphors incorporated in advertisements devoted to the issues connected with the environment. The theoretical part of the master thesis introduces multimodal discourse, defines components and elements of visual grammar, and delineates types of multimodal metaphors. Within the practical section, all theoretical frameworks are applied …more
Language used: English
Date on which the thesis was submitted / produced: 12. 1. 2021
Identifier:
https://is.muni.cz/th/ymrpo/
Thesis defence
- Date of defence: 18. 2. 2021
- Supervisor: Mgr. Jana Pelclová, Ph.D.
- Reader: doc. Mgr. Jan Chovanec, Ph.D.
Citation record
ISO 690-compliant citation record:
FIGUROVÁ, Silvie. \textit{A Multimodal Discourse Analysis of the Metaphorical Meanings in Environmental Advertisements}. Online. Master's thesis. Brno: Masaryk University, Faculty of Arts. 2021. Available from: https://theses.cz/id/dmjhzm/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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