Bc. Yuru Shi
Master's thesis
Rebranding and Marketing Communication
Rebranding and Marketing Communication
Abstract:
Podstatou „značky“ je kombinace prvků, které odlišují jeden produkt od druhého. Aby se značka ujala na trhu, po vyjasnění pozice produktu na trhu je koncept značky kombinován se značkou název, LOGO, obalový design, marketingová strategie atd. Když však značka vstoupí na trh, neznamená to, že je konstantní. Protože se podmínky na trhu neustále mění a duševní stavy zákazníků se v průběhu času mění. Proto …moreAbstract:
The essence of a "brand" is a combination of elements that distinguish one product from another. In order to make the brand take root in the market, after clarifying the positioning of the product in the market, the brand concept is combined with the brand name, LOGO, packaging design, marketing strategy, etc. However, when a brand enters the market, this does not mean that it is constant. Because …more
Language used: English
Date on which the thesis was submitted / produced: 20. 4. 2021
Identifier:
https://is.vsfs.cz/th/fbz8k/
Thesis defence
- Date of defence: 9. 6. 2021
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: Ing. Petra Jílková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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