Johana Chlistovská

Master's thesis

Customer behavior and perception of the luxury market in the context of the CEE region

Customer behavior and perception of the luxury market in the context of the CEE region
Anotácia:
The Master’s thesis is conducted with the aim to analyze specific behavior of customers and branding specifics in the luxury market as well as business drivers in the CEE region, particularly in the Czech luxury market. The goal of the study is to reveal customers’ perceptions and shopping preferences of luxury goods and how they make their purchase decisions. In order to conduct research, primary …viac
Abstract:
The Master’s thesis is conducted with the aim to analyze specific behavior of customers and branding specifics in the luxury market as well as business drivers in the CEE region, particularly in the Czech luxury market. The goal of the study is to reveal customers’ perceptions and shopping preferences of luxury goods and how they make their purchase decisions. In order to conduct research, primary …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 11. 5. 2022

Obhajoba závěrečné práce

  • Obhajoba proběhla 31. 5. 2022
  • Vedúci: Martin Machek
  • Oponent: Tereza Kaprálová

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/86949