Chovanie miléniovej generácie v ubytovacích službách – Bc. Silvia Jamnická
Bc. Silvia Jamnická
Master's thesis
Chovanie miléniovej generácie v ubytovacích službách
Behavior of Millennium Generation in Accommodation Services
Abstract:
The Diploma Thesis deals with the Millennium Generation with its consumer behavior. The aim of the thesis is to analyze and establish the Millennium Generation demand for accommodation services and to analyze the Millennium Generation's awareness of new trends and then to propose a new hotel concept for the Millennium Generation. In the theoretical part, consumer behavior, consumer behavior, purchasing …moreAbstract:
Diplomová práca sa zaoberá miléniovou generáciou jej spotrebiteľským správaním. Cieľom práce je analyzovať a zistiť dopyt miléniovej generácie po službách v ubytovacích zariadeniach a zanalyzovať informovanosť miléniovej generácie o nových trendoch a následne navrhnúť nový koncept hotela určený pre miléniovú generáciu. V teoretickej časti bolo rozobraté všeobecne spotrebiteľské správanie, spotrebiteľ …moreKeywords
generácia Y inovácie v hotelierstve miléniová generácia modely spotrebiteľského správania nákupné chovanie trendy a technológie spotrebiteľ spotrebiteľské správanie ubytovacie zariadenia/accomodation consumer consumer beavior generation Y innovations in hotels millennium generation models of consumer behavior purchasing behavior trends and technologies
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2018
Identifier:
https://is.vsh.cz/th/lloyd/
Thesis defence
- Date of defence: 12. 6. 2018
- Supervisor: Ing. Jana Kalabisová, Ph.D.
- Reader: Ing. Blanka Zimáková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
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