The Effect of Valence Message Framing on the Continued Influence Effect.

Shanna Bank

Master's thesis

Framing and its Effect on Misinformation

Abstract:

The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced.

Abstract:

The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced.

Keywords

Negations, Valence Message Framing, Misinformation, The Continued Influence Effect, Regulatory Focus Fit

Keywords

Negations, Regulatory Focus Fit, Misinformation, The Continued Influence Effect, Valence Message Framing

Language used: English

Date on which the thesis was submitted / produced: 9. 11. 2015

Thesis defence

• Date of defence: 14. 9. 2016
• Supervisor: Daniela Pauknerová
• Reader: David Anthony Procházka

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management