The Effect of Valence Message Framing on the Continued Influence Effect.

Shanna Bank

Diplomová práce

Framing and its Effect on Misinformation

Anotace:

The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced.

Abstract:

The aim of this research is to determine the extent to which the framing of information can reduce the persistence of misinformation. The overall research consists of two experiments of which the first has been conducted and is described in this paper. It investigates the strength of differently framed statements and the degree to which the regulatory focus fit the participants experienced influenced their preference for certain statements. 52 participants have completed the survey in which they were presented several statements containing the same facts but framed differently based on the principles of valence message framing. The research found the positive goal frame, positive valence frame and the company s original statement to be most effective. These statements will form the basis for the second experiment which aims to combine the different frames in such a manner that the continued influence effect will be reduced.

Klíčová slova

Negations, Valence Message Framing, Misinformation, The Continued Influence Effect, Regulatory Focus Fit

Keywords

Negations, Regulatory Focus Fit, Misinformation, The Continued Influence Effect, Valence Message Framing

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 9. 11. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 14. 9. 2016
• Vedoucí: Daniela Pauknerová
• Oponent: David Anthony Procházka

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management