Social media marketing for a small company

Komila Dzhaborova

Bachelor's thesis

Abstract:

The main objective of the research is to analyze the changes in how small businesses in Russia do social media marketing after the banning of Instagram. Another partial objectives of the author are: analyzing the current state of play in social media marketing in Russia after introducing the Instagram ban, making a survey of social media marketing among small businesses in Russia, to compare the performance of companies before and after the Instagram ban, to formulate recommendations on adapting to the new reality of social media marketing. The methodology of solving the theoretical part of the diploma thesis is based on the study and analysis of professional and scientific sources of information. The thesis examines the social network Instagram to promote small businesses, emphasizing blocking this social network in Russian territories. Data will be collected before and after the Instagram ban and used to analyze the companies performance. Based on the synthesis of theoretical knowledge and the results of the practical part, the conclusion of the work will be formulated. Consequently, the author comes to the conclusion that the fall of real income took place after the start of the conflict in Ukraine and consequent ban of Instagram, but the author believes that firms managed to adapt to new reality and the biggest share of their misfortune was caused by the ongoing economic recession in the country.

Keywords

Instagram, VPN, target

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 15. 5. 2023
• Vedúci: Ing. Miloš Ulman, Ph.D.
• Oponent: Věra Motyčková, MA

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration